Horizon Oil Disaster: Not a Black Swan

Special interests, naivete and desperation are touting the deepwater Horizon Disaster as a black swan rather than the more appropriate foreboding of a longer trend in disasters ahead. I am alarmed that the recent outrage against the Horizon Disaster and a moratorium on offshore drilling has been mollified by a preliminary injunction by a U.S. District Federal Judge and the accolades of Governor Bobby Jindal. Apparently the anguish of loosing the local fishing industry pales in comparison to a temporary curtailment of the offshore oil industry. This trend of complacency lauds the machinations of dapper Houston oil executives upwind to the environmental fallout of the disaster. More alarming in the wake of this injunction is an ignorance of either the afferent causes of the accident or efferent assessment of the expanding ecological damages by bureaucracies of the U.S. or any of the multinational corporations involved in offshore drilling. Furthermore research into deepwater drilling is poorly supported by the US DOE and relegated to the venal interests of multinational corporations that have proven themselves indignant, cowardly and obtuse to the responsibilities of the unfolding realities. Unfortunately dominant US government leadership in deepwater drilling is maintained by the discredited MMS or the now evolving Bureau of Ocean Energy Management, Regulation and Enforcement; obviously the Federal government is restructuring agencies in response to the recent Comfort West Virginia and the Horizon Disasters. In fact the only deepwater research are the feeble cosmetic attempts by BP to mitigate oil flow to coastlines while furtively expanding the ecological disaster to deeper waters with caustic dispersant chemicals. Preventive actions by BP and the US government should not be desperate research projects but reliable implementations of organized research carefully orchestrated in the anticipation of extraordinary events. The absence of a rapid or an even notably effective response after the Horizon disaster exposes the insidious lack of preparation that portends the next surrender to a wide range of latent disasters. Unfortunately the restructuring of a enforcement arm of the government does not placate realities that deepwater drilling is still a murky affair replete with exigencies beyond the control of awkward robotic navigation as well as the stultifying effects of high pressure fluid dynamics and chemistry.

I close this article to stress that the US government must improve the research and development of offshore oil production as well as repairing the reliability of the involved bureaucratic processes. US efforts should be complemented in kind or with royalty payments by other G20 nations, sovereigns and involved industries around the world. This intention should in no way lessen the culpability of BP, other business entities or officials that let reckless prosecution of events unfold. As evinced by recent US Congressional testimony, I am certain that multinational corporations other than BP also have the same proclivity toward a disaster in the waiting. Immediate and decisive action is necessary or wide variations of the Horizon Disaster will become recurring events with increasing frequency; “Hardly a Black Swan”.

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SMM for Promotional Content and Product Design

Developing promotional brands and personalities on the internet is widely practiced by marketing professionals. The moniker of “social media marketing” with the afferent acronym “SMM” is an accepted activity to improve the visibility of personalities and products on the internet.

My interest OVium is currently engaged in SMM activities to promote several personalities, products and concepts on the internet. Personalities, products and concepts are collectively designated as targets for the SMM effort.

Ideally OVium engages SMM activities with multi-faceted brand, targets and promotional content. Multi-faceted refers to various properties or behaviors that characterize a brand, target or content. Multi-faceted is desired since the OVium SMM methodology can rank various categories of brand, target and promotional content to identify a winning combination for evolving trends in the marketplace.

Specifically OVium employs tools to establish a collection of target promotional funnels with various content and SMM strategies. Each particular facet of the target and funnel is analyzed in for success to establish consumer behavior while eventually predicting trends guiding new designs to improve success. Please contact OVium for more information about our exciting results.

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